Our journey begins in the vibrant heart of Chandni Chowk, where two visionary brothers, Mr. Sheel Chand Jain and Mr. Prakash Chand Jain, laid the foundation for what would become a legacy of craftsmanship and trust, Prakash Chand Sheel Chand Jewellers. In 1939, they opened their very first venture, which exemplified our family’s unwavering commitment to quality, innovation, and artistry in jewelry.

In 1971, expanding the legacy, Mr. Vijendra Kumar Jain and his brothers established another outlet under the name of Vijendra Surendra Brothers in Darya Ganj, New Delhi. This transition marked a pivotal moment as we honed our expertise and deepened our connection with the local community, establishing a strong reputation for excellence.

In the 1980s, Mr. Sheel Chand Jain was appointed President of the All India Sarafa Association. This achievement highlighted our dedication to ensuring the highest standards of ethics and excellence.
Edward Heath, Former PM Of The United Kingdom

In the same decade, we were honored to serve many renowned figures, including Edward Heath, the former Prime Minister of the United Kingdom, and the Crown Prince of Saudi Arabia, further solidifying our place in a prestigious lineage.

By 1988, our ambition took a global turn with the founding of Vijendra Surendra Exports Pvt Ltd, which expanded our reach to international markets, including the USA, Bahrain, UAE, Qatar, Germany, and Italy. This pivotal expansion allowed us to share our unique designs and craftsmanship with a discerning global audience.

In 1993, under the direction of Mr. Anurodh Jain, we established Creative Arts, pushing the boundaries of creativity and design. This venture underscored our commitment to adaptability and our dedication to evolve as per the times.

Entering the early 2000s, Mr. Anurodh Jain and his brothers took the reins of Vijendra Surendra Exports Pvt Ltd. They became the family jewelers for several royal families in the Middle East, including prestigious clients from the Al Thani family (Qatar), the Al Sabah and Al Jaber families (Kuwait), and the Al Nayan (Al Ain).

In 2020, Mr. Pranav Jain established Alzaan Fine Jewellery, extending our legacy by bringing exquisite diamond jewelry to the Gulf region. This expansion reflects our ongoing commitment to providing exceptional pieces for discerning clients worldwide.

Today, as we introduce Pranav Jain Jewels in New Delhi, we carry forward the legacy built over generations. Our commitment remains steadfast: to deliver exceptional jewelry that reflects our rich history and unwavering dedication to quality.